International Business - Overseas Market Entry Actions Essay

International Business - Overseas Market Entry Actions - Essay Example However, the cosmetics industry in Iceland has escaped most of the fallout resulting from financial market collapse in the country, which has opened up internationalization as a viable strategic objective. This paper will focus on Blue Lagoon Cosmetics Company and its potential entry into the Kuwaiti market, including the most viable international business strategy, its marketing actions, and appropriate organizational structure. In order to do this, the paper will use literature studies on international business strategy and apply theoretical models to the entry of Blue Lagoon into Kuwait. Blue Lagoon was started in 1976 as a way to take advantage of a geothermal plant constructed in the Reykjanes-peninsula. The geothermal plant produces water rich in natural minerals that are also integrated into the white silica clay on land, which Blue Lagoon collects and sells as cosmetic products (Icelandnaturally.com, 2013: p1). Blue Lagoon Ltd. was established in 1992 due to the popularity of its warm spa water, after which bathing facilities were opened in 1999, which made it one of the most popular tourist destinations in Iceland with at least 70% of all tourists visiting Iceland also visiting the Blue Lagoon. The company has three state-of-the-art geothermal spa facilities, which host restaurants, conference rooms, an indoor pool, and modern changing and shower rooms. In addition, Silica mud is also part of the company’s assets, in which visitors can bathe. Blue Lagoon has dedicated its activities to developing the health of visitors, building on the presence of geoth ermal water that contains blue-green algae, silica, and salt (Icelandnaturally.com, 2013: p1). The company began producing skincare products as Blue Lagoon Iceland made of unique chemicals, which were first marketed in the late 90s. In the early part of the 2000s, they launched

Causes of the Civil War Essay Example | Topics and Well Written Essays - 2000 words

Causes of the Civil War - Essay Example As an overview, the American Civil War lasted from 1861 to 1865 where 11 states from the South of the country secede. With this secession, the 11 states established the Confederate States of America, which was primarily done in order to legislate the presence of slavery in these states. In line with this, the American Civil War must be understood beyond the context of death, but it must be taken into account that the civil war had bore many positive changes and perspective, not only to the American society and political system, but also in the worldwide perspective. To name a few, it had caused the Constitutional amendments, which allowed a stronger relationship between citizens with citizens and citizens with the government. Essentially, the most crucial result of the American Civil War was the abolition of slavery across the country. Nonetheless, it must be noted that prior to the emergence of the American Civil War, there have been cited causes of its coming into existence (The Am erican Red Cross 3; West 2).   The cotton gin was invented by Eli Whitney, who graduated from Yale University, and was able to go to South Carolina to tutor the children of wealthy farmers. As a graduate from Yale University, the people in South Carolina were aware of the intelligence of Whitney. One of the individuals who used this information critically was Catherine Greene, who owns a large cotton plantation in Savannah Georgia. Greene invited Whitney to her farm as a guest, and there she encouraged Whitney. to invent a machine that will allow workers to remove seen from the cotton. Whitney accepted the proposal, and after 10 days, he was able to come up with the cotton gin. With the invention of Whitney, the South was able to experience a growth in the production of its cotton. In particular, it was able to produce 8 million pounds of cotton in the span of two years after the invention of the cotton gin broke out. However, his contribution did not end here because after 12 yea rs of using the cotton gin, the American South was able to produce 80 million pounds of cotton. It was inevitable that the region was already economically up scaling due to the invention of the cotton gin (Hazen 4). The demand of cotton in the international market grew high; the American South producers considered this as an opportunity. However, the American South considered this success to be dependable on the slave labor. With this in hand, the agricultural and the societal system in the American South had greatly depended in the presence of slaves and the aspect of slavery. During the year 1860, it was recorded within the slave states that there were already 3.5 million slaves. In average, there was a minimum of five slaves and a maximum of 20 for every slave owner (Griess 7). The slaveholders of the South found that the slaves were true to their work and were more efficient. However, even with these positive working attitudes of the